art direction, branding, print
Nike SB Collectors
In 2002, Nike introduced the "SB" brand targeting skateboarders as an audience for their footwear. When I was growing up, I collected trading cards and when I started high school in 2005, I started to collect sneakers. I didn't always have the money to collect every sneaker that I desired, so for this idea, I wanted to make collecting more accessible like trading cards. Nike SB Dunks got me into sneakers and is the main reason why I am still a sneaker enthusiast today.
Trading Card Series
Poster Series
Animation Logo
Packaging & Prints
